江苏技术职业学院 毕 业 论 文 题 目：
小米手机的促销方案 作 者：
学 号：
专 业：
市场营销 指导老师：
20 年 月 日 目 录 引言···································1 1小米手机促销对象 ·························1 2小米手机促销环境分析 ······················1 2.1宏观环境分析 ··························1 2.2微观环境分析 ··························2 3小米手机的促销方案 ························2 3.1促销的主题····························2 3.2促销的时间·····························2 3.3促销的目的·····························2 3.4促销的方式·····························3 4小米手机促销的活动方案······················3 4.1前期准备······························3 4.2中期操作······························3 4.3后期延续······························4 结束语································ 4 致谢································ 4 摘要：近年来，随着智能手机的兴起，全球手机市场发展势态良好，与之而来的竞争也日渐激烈。调查显示，2014年一季度中国手机出货量达到1亿七千多台，而去年全年仅出货...
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