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Why Customers Intend to Use Express Delivery Services(客户为何打算使用快递服务)
文献作者:S Setiyawati,B Haryanto
文献出处:《Social Science Electronic Publishing》,2016,3(2):56- 81
字数统计:英文 2718 单词,15832 字符;中文 4805 汉字
外文文献:
Why Customers Intend to Use Express Delivery Services
Abstract The aim of this research was to better understand the effects of products quality, price reasonableness, brand image, and attitude towards customer’s intention. This research was guided by four research questions: What product quality has a positive influence on express delivery services a positive attitude? What price reasonableness positive influence on attitude to use express delivery services? What positive effect on brand image expresses delivery services? What positive attitude influence on intention to use express delivery services? The methodology employed was survey of 100 customers plus in-depth interviews with courier service operators. Interviews and survey were conducted from August to October 201...
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