江苏技术职业学院 毕业论文 题 目:
新媒体营销的应用分析 作 者:
学 号:
专 业:
市场营销 指导老师:
20 年 月 日 目录 引言···························1 1新媒体营销的内涵····················1 2新媒体营销的现状····················1 2.1新媒体营销模式····················1 2.2新媒体营销的现状分析·················3 3新媒体营销存在的问题··················3 3.1虚假夸大·······················3 3.2恶意炒作·······················4 3.3造谣诋毁·······················4 4新媒体营销的建议····················5 4.1新媒体与传统媒体有机结合···············5 4.2精选新媒体模式····················5 4.3内容致胜·······················5 结束语··························6 致谢···························6 参考文献·························7 摘要:新媒体的出现,促使营销领域发生了巨大的变革,新媒体营销以碎片化、精准性、互动性等特点和优势与消费者的沟通更加便捷并达到深入的传播效果,越来越多的企业在传统营销的基础上开始关注和实施新媒体营销。通过对新媒体及新媒体营销模式的梳理,提出新媒体营销所存在的问题,并设计对策。
关键词:新媒体营销/新媒体/市场营销/策略 引言 当今互联网的比例越来越大,终端用户量不断扩大,...
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