关于价格　Ａ

　　某家公司的营业部经理和财务部经理为新产品的定价持相反意见，而且各有说辞。

　　英文正文

A: I really think this price is too high. A price has to be based on costs and the profit you want.
B: I know. But pricing has to be based on what customers want too, which differs from place to place and time to time.
A: Yes, experience shows the same product is priced differently in different markets. But why so much higher in this market?
B: There are many rich people in this area, so a skimming price is OK -- and even needed, BECause they think only a high price means a good product.
A: But the market prices for other similar products are much lower. Buyers will notice the flexibility in the price structure, and buy from other companies.
B: I don't think so. I think the others will have to raise their price ceiling to make customers believe that their products are as good as ours.

　　中文翻译

A: 我真的价钱太高。价钱是要成本和你所想要的利润而定。
B: 我知道。定价也须以顾客的需要为基础，而需要是会因时因地而异的。
A: 没错。经验，相同产品在不同的市场会订出不同的价钱。但为在市场要订这么高？
B: 地区多的是有钱人，最高利润价行得通，甚至可以说是必要的。高价位才能代表好产品。
A: 但其它同类产品的市价就低了，购买者会注意到价格上的差异，转而购买其它公司的产品。
B: 我可不。我倒觉得其它同行得价格的上限，让顾客相信产品和的一样好。

　　短语解说

skimming price 最高利益获取价；吸脂价格
"skim"，当动词，有‘撇取液体表面浮物’的解释。而"skimming"在商业上则有其引申之意，指‘获取最高利益的定价策略’。策略通常用在一项新产品刚上市时，因产物本身的特殊性吸引消费者，再加上尚无竞争对手，使得制造商哄抬价格，赚取最大之利润。"skimming price"即指‘厂家最高获利之价格’。

market price 市价
商品场上由供给与需求情形所决定的价格。

flexibility in the price structure 价位伸缩性
"flexibility",‘弹性’。"price structure"则可解为‘价格幅度’。"flexibility in the price structure"乃指某产品之既定最高至最低价钱的伸缩空间。"structure"，‘结构’。

price ceiling 价位上限，最高价
"ceiling"，原指‘天花板’；引申为‘上限’，经常用来指财经商业的最高幅度限制。相反词则为"price floor"—‘最低价位、下限’；"floor"原意为‘地板’。

　　句型总结

●　 经验显示…
1. Experience shows that...
2. It's well-known that...
3. It's common knowledge that...
用的句子开头语通常是强调的论点是依客观的观察和经验而来，并非个人主观的想法或臆测。这说法听起来就比"I think"‘我个人...’有说服力得多。

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