上海大学 摘要：我国快递企业在过去的十年中迅猛发展，尤其是顺丰快递公司。它已成为改革开放后的一个风向标，它快速增长的业绩成为行业模范。顺丰公司盈利的增长是来自于它的高质量服务和高效的快递业务
关键词：企业运营管理市场营销快递增长
Ⅰ.Corporate status
In China，SF COMPANY covers 32 provinces （includingHong Kong，Taiwan and Macao）.The company is well-known for its quick response and the efficient delivery.
In recent years，the company"s business performance has improved by leaps and bounds.The following figure shows the rapid growth of the company.（data source:Chinese national post office statistical information）.
Ⅱ.Strategy of SF COMPANY
With the development of Chinese express delivery industry in the past thirty years，a large-scale industry has formed.In 2008，more than 5,000 express delivery companies have registered inChina，with 23.1 million people employed.In 2009，the volume of express delivery national wide totaled 1.86 billion，up 22.8%，and operating income totaled 47.9 billion Yuan，an increase of 17.3%.In 2010，the national-scale enterprise business volume of express delivery services，totaled 2.34 billion，up 25.9%；revenues totaled 57.46 billion Yuan，an increase of 20.0%.The figure reflects the income of express delivery companies in the national scale in recent years.（Source:Chinese National Bureau of Statistics）Currently，the express delivery industry is in rapid growth in China.In order to seek opportunities and break through，the express company should have the core competencies to be competitive.
Ⅲ.Marketing
Themarketing strategy of SF COMPANY is“word of mouth”in the form of a high quality of service and strives to obtain customer acceptance，not specifically for publicity.Although SF COMPANY still occupies the domestic express delivery business for nearly 20% market share，it is faced with increasingly fierce competition in the industry.“Low key”publicity has been unable to meet the growing market demand.It is an important means to introduce new methods of corporate brand marketing and publicity services to maintain competitive advantage.
In addition，the range of services currently provided by SF COMPANY is relatively simple and less personalized.The company is gradually becoming aware of this problem.
Ⅳ.Enterprise Operations Management
The registered capital of SF COMPANY is $ 12.5 million.In the seventeen years of rapid development，the unknown private small company has become a leader in the express delivery industry.
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A.Organizational capacity and development
SF COMPANY aims to be“the most trusted and respected express delivery company.”Under the guidance of this goal，SF COMPANY makes full use of corporate resources to continuously improve the organizational structure to enhance the market environment to adapt to changes.Meanwhile，the company knows the importance of human resources for organizational development in established companies.“Honesty，integrity，responsibility，service and team,”the core values of the premise，are continuously introducing high-level logistics professionals to enrich the company"s management team.SF COMPANY offers a“two-track career path.“
B.Strategic analysis and formulation
Profit model is too simple.SF COMPANY Express is currently the main business model，rather than a single service item which is unable to meet the increasingly diverse customer needs.Although the SF COMPANY continues in revenue thanks to express delivery market，the lack of internal agents of changes.
The overall quality of service should be further improved.SF COMPANY serves middle level quality of service in the industry.There is still much room to improve to maintain a high customer loyalty.
The companyis facing serious challenges of cost control.SF COMPANY"s fast growth and security are built on higher operating costs of the foundation.Increasing costs，optimizing business processes，reducing operating costs is an urgent problem of SF COMPANY to solve.
References:
［1］Wei Liu，Wensum Li，Wendy Huang，Analysis of the dynamic relation between logistics development and GDP growth inChina［DB/OL］
［2］Yichi Zhang ，core competitive ability of logistic companies.Chinese supplies press，2004（责任编辑：郭陈华）