Adultification of Children"s Clothing 武汉纺织大学 摘要：近年来，关于童装的服装风格，几乎全部集中在“童装成人化”这个点上，人们对童装的观念已不再停留在卡通造型、可爱等传统的印象中了，随着成人服饰品牌争相推出童装，卡通就成了童装中的一个环节而已，童装品牌的选择与风格也更加多样化，同时，越来越接近成人线路。
关键词：童装成人化风格
Abstract:In recent years，when we talk about the children"s clothing fashion style，the focus is always on“ Adultification of children"s clothing ”.People"s view of children"s clothing no longer stay at the past Casper and loveliness.With the adult clothing brand competing to come up children"s clothes，cartoon has became a part of children"s clothing，the brand of children"s clothing has more choice and style is also more diversified，at the same time，more and more close to adult lines.
Keywords:Children"s clothingAdultificationStyle
1.reflection of the community
Some people think the trend of adultification of children"s clothing a good thing，other people doubts that children who are too dressed like an adult is detrimental to their healthy growth，so adult-oriented dressing is easy to affect their sense of aesthetics，resulting in precocious mind and harm to children"s physical and mental health.But I think the adultification of children"s clothing is the necessary trend of social development and has its market basis.The adultification of children"s clothing is just to use some adult pop factor，but the Children"s wear"s functionality and comfort are still the priority .
1.1 expression of social progress
The trend of adultification of children wear is a reaction to social phenomenon and a manifestation of social progress.From the Internationalfashion show of children"s clothes we can see that small wrapped chest，overalls，small shawl，small fur have appeared long ago ,when children put on those ,they don"t lose their innocence but display their loveliness.so it seems suitable for the foreign children to wear adultification clothes.Because of early maturity，they can wear this kinds of clothing and the clothing is suit for them，does not seem“off.”So I think there has a relationship between adultification of children"s clothing and social progress.Education is not to limit children but to help them develop and form their own ideas.
1.2 The mentality of marketers
Any design"s and any style"s communication and motivation comes from the popular market，therefore，for manufacturers who take the initiative to meet this consumer psychology，it is an inevitable choice.The designer"s design concept will mainly be following the market，and now most of the designers also say that according to their own intentions，they are very willing to design the children"s clothing by adding more playful element ，but the market does not appreciate it.Designer Wu Lai-sheng said:“In fact，we are very passive in design and do not hold the initiative.Our design ideas mainly follows the market.”Designer Yang Liu，also said:“Now the children"s garment becomes more and more mature,the main reason is mainly that children are generally mature，we often give them what we wanted when we were young，that they should wear a little more cartoon，a little more playful element，but they do not necessarily think so.”So，sometimes the designe is not the first ，more often，the design should follow the market.
2 Advantages and Disadvantages
The tendency of children"s clothing adultification meet the growing children"s psychology，but I do not support too much adultification clothing，In order to make kids more playful to add shiny beads，diamond and other jewelry in clothes，which may scratch the child"s delicate skin.In addition，over-decoration is not good to make students concentrate on study.Children in a kindergarten class can only remain attention a few minutes，if he spends time to play with small decoration in clothing，the quality of learning is significantly impaired.To make matters worse，the children may swallow the little jewelry carelessly.So ,the good designe must cancel unnecessary decoration ，and keep the design concise ，elegant but not lack of liveliness.
There are some advantage in adultification of children"s clothing.Most of Children"s clothing brands with Adult-oriented design ，put great emphasis on the space for a child"s body in the clothes，as comfort warm-keeping and air permeability，which is often overlooked in the past.Because of achieve a breakthrough of the designed,it is always enclosed by a gas-tight chemical lace in the collar and cuff"s edge，and does some hoops in waist and wrist.while the adult design provides the straight little windbreaker，Sweat-absorbent lint shirts and inside keeping warm inside and rain proof outside sportwear.it has a design of both side zipper with the function of windproofness and heat radiation，which lets kids have easy movement and avoid cold.It accords with the active nature of kids.Remove all the trammels of physical growth in design of kids-clothing in detail.Furthermore，children usually find their psycho-localization from the clothes that they wear.they judge the role of themselves according to their costume.for example,the girl wearing sown white"s dress and high cylinder damask shoes will think herself as“snow white”,kids" thinking is so simple and direct.This reminds us that if a child is too coddled themselves，self-centered，it would make the children become late-maturing and non-sensible.If they are still dressed as delicate princesses or childlike little childe,it is not good for their psychological development ,especially for the 8-12 year-old kids.
Conclusion：
The concep of adultification of children"s clothing was introduced into China market.The purpose of international adultification of children"s clothing is not noly pursuing the simle and generous style but also the soft and elegant colors.But at the same time the style of kid"s clothing references to adults,it should not bindly pursue adult-oriented and follow the trend of adult apparel.We should take the wear characteristics of child into conceration while absorb the pop elements of adults,because the most important is the practicality in kid"s clothing.
References：
［1］《成人化童装流行元素的市场分析》 许岩桂 广西纺织科技2007年第36卷第4期 49-50
［2］《浅谈童装设计中的“成人化”问题》邓凌虹 纺织科技进展 2009年第1期102-104
［3］《童装设计的成人化倾向极其问题分析》刘伯荣 陈世栋 服饰设计 89-91
［4］《童装成人化，有些道理》 歌云
［5］《童装设计成人化：如何回归童趣》胡贞华 中国制衣2006.6 25-26
（责任编辑：陈 通）